Google Ads

Google Ads

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to display ads on Google’s search engine results pages (SERPs) and across the Google Display Network. The primary goal of Google Ads is to help businesses reach their target audience and drive relevant traffic to their websites.

Ad Campaigns: Advertisers create campaigns, each with specific goals, such as increasing website traffic, generating leads, or promoting brand awareness.

Keywords: Advertisers select relevant keywords that trigger their ads to appear when users search on Google. Choosing the right keywords is crucial for targeting the desired audience.

Ad Creatives: Advertisers create compelling and relevant ad copy, along with eye-catching visuals, to entice users to click on their ads. Ad formats include text ads, display ads, video ads, and more.

Bidding: Advertisers set bids for their chosen keywords, indicating the maximum amount they are willing to pay for a click on their ad. Google uses an auction system to determine which ads appear and in what order.

  1. Budget and Schedule: Advertisers set daily or campaign-level budgets to control their ad spend. They can also schedule ads to appear at specific times of the day or week.

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  3. Performance Tracking: Google Ads offers robust analytics tools to track the performance of campaigns. Advertisers can analyze metrics such as clicks, impressions, click-through rates (CTRs), and conversions to evaluate the effectiveness of their ads.